Agencies need to be better partners for their clients.
Clients need to be better partners to their agencies.
Out of this very important insight, Jared has authored two books depending on what side of that equation you find yourself.
JUST RELEASED, IS JARED’S NEWEST BOOK, YOU GET THE AGENCY YOU DESERVE, WHICH IS MEANT TO HELP CLIENTS GET MORE OUT OF THEIR AGENCY RELATIONSHIPS. IT SPEAKS TO ON-BOARDINGS, NEGOTIATIONS, GIVING FEEDBACK, AND HOW TO BEST MOTIVATE YOUR CRITICAL AGENCY PARTNER.
"Many executives want to have a more productive relationship with their agency, but don't know where to start. This book provides practical take home value to get you started. Jared is a leader with many years in the trenches both on the brand and agency side, and he skillfully brings lessons forward for clients to consider in order to get the most out of their agency relationships. Its a must read for any client-side marketer in my view. "
Ellie Doty
former CMO of Burger King and Chilis | Current CMO of Dolphin Entertainment
Jared’s first book, The Great Client Partner was written to help agency side employees get better at soft skills associated with client management including active listening, candor, asking better questions, negotiations, and building trust.
"I have learned so much from Jared over the years, and I'm grateful he has taken the time to provide a framework for sharing lessons learned from a career on the marketing & agency frontlines in the most disruptive period in history."
Bryan Wiener
CEO of Profitero, Board Member Cars.com & Former CEO and Chairman CEO
If both sides, clients and agencies invested just a bit more in understanding each other, this industry would be even more magical. Hopefully these books help a bit.